
Advocates for social and environmental justice are often plagued by questions of efficacy? What works? What will win? What are appropriate means of using media to create social change? The answers to these questions, particularly the last, will influence the future trajectory of mass and local movements. Often the Left willingly acknowledges the coercive nature of the dominant media--its propagandistic impact generated by over one-hundred years of psychology, sociology, and other sciences designed to help people understand, and in a worst case scenario, manipulate human behavior. In doing so, it is left with an ethical question that will shape history for better or worse: should we traffic in coercive media strategies or should we inspire criticality through education, poetry, and non-coercive narrative forms? Should we do both? These are the questions we must answer through our praxis. Our actions will determine whether we win or lose.
A quick example can be found in the sloganeering of the election. "YES WE CAN." These three words offer many enormous hope. People feel that life might be manageable. Those who understand that in many ways after the devestation of Iraq, the environment, the education system, the economy, and ongoing wars against the poor, that the more appropriate slogan might be "Oh no we didn't" or even better "whoops,"the rallying cry of inspiration might be utter crap.
There are those who acknowledge that even if our future is grim in the shadow of post-industrial collapse, global warming, a recession, and the blowback from untold violence the world over, that it is still better to forward a message of hope rather than realism. This, to me, appears politicking, immoral, and ethically unsound.
Coercion is violent. False hope is coercive. It seems to me, hope, these days, is violent.
Many say that the dour Left will never win. Unfortunately, Right or Left, the outcome most people world over face is life with preventable or treateable disease, starvation, bloodshed, and poverty. This is not an accident. This is due to the intentional policies and politics of the U.S. and other Capitalist nations. This is not hopeful. It is apocalyptic, an apocalypse most people live daily.
Will optimism recuse us from Capitalism? Probably not. Is it good propaganda to say things feel hopeless? Certainly not. Are things hopeless? Probably.
Should we admit it?